The biggest problem for local businesses is digitalisation — and the missing know-how to play it. The most important lever isn't a website, it's a very good Google Maps placement.
Yet hardly anyone knows where they rank at which geo-position for which keywords, and what competitors do. Without that clarity, calls, customers and revenue are left on the table.
02
Hypotheses
For local visibility, Google Maps matters more than your own website.
Ranking is geo-cell dependent: the same address ranks differently depending on the searcher's location — a heatmap makes it visible.
Right keywords + daily-fresh data + ongoing competitor analysis = significantly better visibility.
Industries differ — vertical-specific solutions (e.g. doctors) work better.
Businesses act when they get a concrete action plan per team — not raw data.
03
Target metrics
Visibility as a heatmap per keyword × geo-cell
Position relative to competitors
Freshness and completeness of the listing
Plan adoption → more calls, customers & revenue
04
KPIs
Heatmaps & geo-grid ranking per keyword around the address — daily-fresh
Competitor analysis per keyword and geo-cell (better/worse)
Concrete 30- & 90-day plan for management, marketing, IT & operations
Industry-specific solutions (e.g. doctors, local service providers)
12,500+ locations analysed · 32M rankings/month · 4.9/5 · 15 min to plan
05
Outcome
From flying blind to clarity: businesses see their current state as a heatmap, understand the competition and grow their local visibility measurably with a clear plan — for more calls, customers & revenue.
06
Output
betterrank.io — heatmaps & geo-grid analysis around any address
Daily competitor analysis per keyword and geo-cell
Auto-generated 30- & 90-day action plan across all teams
Vertical solutions & self-service onboarding · Status: Live
